The plan is personal.
So is the progress.

THE PERSON IN YOUR CORNER

Serious coaching.
A human approach.

I’m Firas Maraby. I bring 18+ years of coaching experience and a background in health, kinesiology, and psychology to the work we do together.

I’m a lifelong athlete, but the work I value most is helping people build something they can sustain. I’ve spent nearly two decades learning from real clients, demanding schedules, changing routines, and the gap between knowing what to do and being able to do it.

My Master’s in Health, with a focus on health data analytics and management, shapes how I interpret your progress. Kinesiology grounds the way I approach movement. Psychology informs how I think about habits, confidence, and follow-through.

I developed a micronutrient-first nutrition framework because a calorie target doesn’t tell me enough about how someone is eating. We look at what your food provides, build a few useful habits, and add the next layer when it is workable.

I also built Framework, my proprietary coaching app, to keep the plan connected between sessions. And I write What the Body Needs ↗ to explain the thinking behind my approach.

When we work together, you get my attention, my judgment, and a plan we keep making more useful to you.